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2007 Cone Consumer Environmental Survey
6-4-2007
Recently, the results of the 2007 Cone Consumer Environmental Survey were released. Brands would be interested in learning about how seriously Americans are now taking the environment, and the implications these feelings have on business practices.
The survey found one-third of Americans (32 percent) report heightened interest in the environment compared to a year ago. This brings the total of Americans who claim to be interested in the environment to 88 percent.
Additionally, consumers believe that corporations owe it to them to engage in sustainable and environmentally conscious business practices. In addition to pollution concerns, Americans are increasingly concerned over product packaging and transportation. With this in mind, consumers say they will either "reward" (purchase) or punish companies based on their actions.
To view this paper: http://www.brandchannel.com/papers_review.asp?sp_id=1306 |
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