Hispanic Effective Consumer Packaging
Horchata Liqueur

We designed the packaging for this delicious Horchata (rice, cinnamon flavored drink) Liqueur that has crossover appeal for both the Hispanic and General Markets. The ribbed bottle shape echoes the traditional frascos (glass jars) that the beverage is served from.

What We Did
Name Development, Identity/Logo Design,
Tagline & Position, Story Development,
Package Design, Marketing Materials, POP.

Client
La Tradición